Zendesk
Fall product launch photoshoot
To support the narrative of new AI-powered product capabilities, we conceived and produced a 3 days photoshoot with 7 different talents and multiple locations, collaborating with wonderful photo partners. I worked closely with my team and our partners on the art direction, pre-production and post production parts of this photoshoot.
We emphasized emotions through a more intimate and immersive photography style and created a strong connection with our audience through relatable characters. They were a strong story-telling device for the live and on-demand event Zendesk AI Summit 2024, as well as for the online presence and as evergreen assets for the company imagery libraries.
When
What
Creative directors • Betsy Field, Victor Duran
Lead designer • Mary Vertulfo
Designers • Rachel Frankel, Paige Carrington
Producer • Ariana Blair
Photographer • Ren Adkins
Production Designer • Risha Carnes
Line Producer • Kyle Smith-Adams
Photo retoucher • Daniel Morris
Who
2024
Art direction | Set, props and wardrobe design | AI image creation
Mary Vertulfo and I successfully used Gen AI to translate our vision and align internal and external teams on our creative concept.
Three AI shots (with green shirt) that guided our 2nd day of photoshoot.
Complete photoshoot crew
Photographer • Ren Adkins
Gaffer • Noah Clement
Key Grip • Emilee Ramsier
Best boy • Jon Feathers
Grip • Madison Toft
Swing • Jaylan Caytano
Digitech • Dean Turpin
Line producer • Kyle Smith-Adams
Production assistants • Diamond Freeman, Connor Kamp. Naya Fluker
HMU • Kevin Freiberg, Juliana Thomas
Wardrobe • Ray C’Mone, Bianca Victoria
Production designer • Risha Carnes
Props assist • Christian Palma, Bijam Moshgelani, Trent Tromlinson